Mindcloud is an app prototype created to help users learn about mindfulness and how it can help their mind, body and brain. These illustrations were created to be used in the app to help clearly explain the concept, practice and health benefits of practising mindfulness. They were created in Illustrator for a colourful style with simple shapes, while the ability to use gradients helped give the drawings some depth.
My aim with these was to shift the focus away from the common stereotypes and "woo-woo" that many people think of when they think of meditation-related practices (I created these in 2014, when the big "mindfulness boom" was just gaining traction). With bright colours and a friendly, accessible aesthetic I hoped to give users the idea that taking up mindfulness as a practice would help bring a little bit of happiness and calm to their lives.
These illustrations were created in early development, while I was working out how I would present all the information, and how. I liked the concepts but they ended up not being used after I chose to break up the information about the body into separate drawings.
